Like most kids , I had an obsession with Greek mythology. I would stay up late reading Percy Jackson and play the Mythology Island on Poptropica over and over again. Aphra is a project I started during college, that I like to revisit every so often to see how my skills have changed. Aphra, short for Aphrodite is a way to pay homage to my inner child that loved anything and everything Greek mythology.
In its most recent iteration, it has become a fragrance line. Each scent is inspired by one of Aphrodite's mythological lovers, and the notes in the fragrance tie into their myth.
Motion Design
Identity
Packaging Design
Adobe Illustrator
Adobe Photoshop
Blender
Adobe AfterEffects
With this project, I wanted every choice to be intentional and something that could be tied back to something found in Greek mythology. The logo has a pearl hidden in the counterform of the 'a', a nod to the tears of joy shed by the goddess. The colors are taken from the color of sea foam and the ocean, Aphrodite's place of birth. I wanted the visuals to mimic the Birth of Venus by Sandro Botticelli, an iconic representation of the goddess.
The bottle of the perfume is inspired by Doric columns, a feature of Classical Greek architecture. The fluted grooves add a touch of elegance with the enhanced depth and light diffusion.
I'm flattered! You must really think I'm special.
contact